Scientific Research Manuscript
Social Sciences and Communications
M.A. Taleghani; S. Sharifi; M. Shahnoshi; R. Ebrahimzadeh Dastjerdi
Abstract
Managing cultural changes in the virtual space is inevitable since it is a place of conflict between power flows, especially the reputation system. Achieving desirable and sustainable cultural changes requires attention to changeability requirements. It means that ignoring these requirements can affect ...
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Managing cultural changes in the virtual space is inevitable since it is a place of conflict between power flows, especially the reputation system. Achieving desirable and sustainable cultural changes requires attention to changeability requirements. It means that ignoring these requirements can affect the process and content of changes. Based on this, the purpose of this article is to investigate and answer the question: What are the requirements of cultural changes through the fame of celebrities in the virtual space? The research is based on Husserl's descriptive phenomenology as well as Colaizzi's method (1978). The research population is those who are active in various fields of science, art, sports, and virtual space activism. Semi-structured and in-depth interviews were conducted with 16 people as a research sample using the criterion-dependent purposeful sampling method until the level of data saturation. The data were validated through external auditors, returning to the interviewees, and in-depth descriptions. The findings showed that the requirements of cultural changes through celebrities in the virtual space can be found at structural and content levels: in the dimensions of optimal networking, control of structural resistance, family changes, and social capital building in the form of structural requirements, and in the dimensions of cultural flow, cultural leadership and attention to social status in the form of content requirements. The results, in addition to showing the role of celebrities in cultural changes, emphasize the factors facilitating the influence of celebrity culture in the Iranian society.
Scientific Research Manuscript
Social Sciences and Communications
S. Koohestani; F. Alikhah; N. Ofoghi; H. Hallajzadeh
Abstract
With the emergence of new social media networks, the mechanisms of gaining fame have undergone massive transformations. Today, users have attained the opportunity to reach fame, which was not easily accessible before. In this regard, due to its easy-to-use capabilities and high popularity among users, ...
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With the emergence of new social media networks, the mechanisms of gaining fame have undergone massive transformations. Today, users have attained the opportunity to reach fame, which was not easily accessible before. In this regard, due to its easy-to-use capabilities and high popularity among users, Instagram has become a main platform for creating fame. Many Instagram users are inclined to become famous on this social network for various reasons, and this fame brings considerable consequences in the society, which enhances the importance of sociological analysis of the issue. By this way, the present paper tries to examine and analyze the causes and effects of fame on Instagram while reviewing the theories about economy, fame, and microcelebrity. The study was conducted with a qualitative approach and semi-structured in-depth interviews with 20 Instagram users. The findings obtained from the interviews were also extracted and analyzed with the thematic analysis technique and demonstrated 6 main themes and 12 sub-themes. Finally, based on the interviewees' responses, significant reasons for seeking fame on Instagram include monetizing and acquiring economic capital, a shortcut to success, and an opportunity to be seen and heard, which has led to important outcomes such as the standardization of taste, the consumerism of everyday life, and changing values and norms in the society.
Scientific Research Manuscript
Social Sciences and Communications
Z. Majdizade; A. Ravadrad
Abstract
Instagram texts need to be analyzed from a multimodal perspective because a large part of it on this social media platform is conveyed to the audience through images. The multimodal critical discourse analysis approach, like others, focuses on power and ideology concepts, as well as the context involved ...
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Instagram texts need to be analyzed from a multimodal perspective because a large part of it on this social media platform is conveyed to the audience through images. The multimodal critical discourse analysis approach, like others, focuses on power and ideology concepts, as well as the context involved in text production and at the same time, due to attention to multifacetedness and using the social semiotics approach, it is suitable for analyzing Instagram texts. The study of childhood, motherly and fatherly identity construction on child-centered Instagram pages was chosen as a case study. For this purpose, first the analytical framework of Kress and Leeuwen was explained with the focus on how to analyze each of the intellectual, interpersonal, and hybrid meta-roles. Then only the child-centered page of fraternity that is among the top-ranked Iranian Instagram influencer pages was analyzed using the same method. Findings were analyzed by separating texts as corpus. Following that, the discourses of patriarchy and capitalism were identified and their connection to social and industrial context was described. Findings also demonstrated the fluidity and simultaneity of identities influenced by the emergence of social media.
Scientific Research Manuscript
Theory and Criticism
E. Shaghasemi
Abstract
The rise of the Korean music group, BTS, has been nothing short of phenomenal, captivating global audiences with their unique blend of pop, hip-hop, and rhythm and blues (R&B). Since they have been able to effectively employ elements from religion, their success extends beyond mere musical prowess, ...
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The rise of the Korean music group, BTS, has been nothing short of phenomenal, captivating global audiences with their unique blend of pop, hip-hop, and rhythm and blues (R&B). Since they have been able to effectively employ elements from religion, their success extends beyond mere musical prowess, transcending cultural and linguistic barriers. Their influence not only redefines the music industry but also serves as a fascinating study in cultural exchange and the evolving landscape of international entertainment industry. The present study is a data-mining exploration into BTS’s phenomenal success in creating a huge fan base in Iran. This study, however, shows that BTS’s influence in Iran is in decline as in three consecutive years leading to 2024 the tweets Iranians published on BTS declined from 39237 to 23697, to 9215. We should note, nevertheless, that based on our data, the hard core of BTS in Iran has remained intact and it seems that a group of highly loyal Iranian female teenagers try to keep BTS alive in Iran.
Scientific Research Manuscript
Art and Aestetics
Kimiya Hedayati; Ali Asgari
Abstract
The influential and powerful medium of cinema always tries to show the whole more realistically by connecting the story, character, and scene, and this issue is followed by the establishment of explicit and implicit signs in the buildings and cities' design process. This research is about finding the ...
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The influential and powerful medium of cinema always tries to show the whole more realistically by connecting the story, character, and scene, and this issue is followed by the establishment of explicit and implicit signs in the buildings and cities' design process. This research is about finding the answer of this question how would the description and position of the place as a scene for story formation, be related to the characterization and story content of the Marvel and DC movies? This research aims to measure the compatibility of common architectural indicators in buildings related to superheroes and content characterization of Marvel and DC movies. The present research, with its descriptive nature and relying on content analyzing in a qualitative-interpretive paradigm and semantic and linguistic semiotic procedure, will try to read the meanings, metaphors and how to connect the meanings in the ideas related to the design of the house and city of the superheroes of the Marvel and DC worlds. The stage designers in Marvel and DC movies try to introduce different spaces on a city scale, which shows concepts such as the generic, mental, and physical superiority of their superheroes with various manifestations of classical, hi-tech, and bionic architecture. This feature is changed the time features related to the story. But "mysterious architecture in the arrangement of hidden spaces and connections" and "sharp and clear combinations behind a simple appearance" are relatively repeated for each of the houses.
Scientific Research Manuscript
Cultural Studies
jamal mohamadi; Shaghayegh Binandeh
Abstract
The main purpose of this research is to conduct a qualitative study, namely grounded theory, on how a specific kind of femininity is constructed through the consumption of luxury goods. To gain this purpose, the everyday consuming activities of women in leisure classes in Sanandaj would be studied. Historically, ...
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The main purpose of this research is to conduct a qualitative study, namely grounded theory, on how a specific kind of femininity is constructed through the consumption of luxury goods. To gain this purpose, the everyday consuming activities of women in leisure classes in Sanandaj would be studied. Historically, two theoretical approaches have dominated the field of luxury consumption: The classic approach of wealth - based luxury consumption and the recent approach of luxury competencies. The theoretical basis of this research is a synthesis of both approaches, with more emphasis on classic one. The sample is chosen by way of purposeful sampling whereby 21 women from Sanandaj leisure classes are interviewed in three districts: Shalman, Safari, Mobarakabad. The data were analyzed through coding processes and categorized under five categories: causal condition, contextual condition, intervening condition, strategies and consequences. The concluding core category is the representation of a kind of hegemonic femininity which, according to what data tell us, is totally the outcome of luxury consumption. The leisure classed women use two different strategies to strengthen and reproduce this femininity: the fist one serves to construct a pseudo- aristocratic femininity and the second functions to reproduce their hegemonic status in social hierarchy. The luxury consumption has also some main consequences in leisure classed women’ lives which mostly serve to strengthen aristocratic values like representing pride and prejudice, claiming to originality and family lineage.
